![]() When asked what companies could do to help them live healthily and sustainably, people most desire more affordable products and services. The behaviors that people are most interested in doing more of next year include: taking care of financial health and wellbeing (80%), saving energy at home (80%), reducing food waste (78%), taking care of mental health (78%), spending time with family and friends (78%), and eating healthy and nutritious food (78%).As many as seven in ten Gen Z respondents (70%) and two-thirds of Millennials (66%) say they want to become healthier. Younger generations are consistently more eager to make a significant effort to become healthier, more environmentally friendly, and more helpful to others.61 percent want to change their lifestyles and 31 percent say they have made major changes to be live more healthily. People are willing to do their bit to improve their own lives, the lives of others, and the environment, but there is currently a gap between aspiration and actual behavior.74 percent want to reduce their impact on the environment and nature by a large amount. While health is understandably a priority for people across the world, the environment also remains top of mind.The number one action that people want companies to take to enable sustainable living is to make more affordable products and services that are better for both people and the environment (50%). Affordability is also important when encouraging the uptake of healthy and sustainable behaviors.When trying to be healthier and more sustainable, people across the world are more likely to alter aspects of their life if they perceive it to be easy to do so. People are put off by actions they believe are difficult.The top four “very serious” global problems mentioned are: coronavirus/COVID-19 (68%), the spread of human diseases (62%), climate change (60%), and the depletion of natural resources (60%).The 2020 study was designed with a range of partners including CVS Health, GlobeScan, IKEA, PepsiCo, Visa, and WWF International to help organizations better understand the mindsets of people globally and what enables them or prevents them from living in a healthier and more sustainable way. In total, 27,000 people took part in the global study that asked them about attitudes, opinions, and behaviors linked to more sustainable and healthier lifestyles. The 27-market study was conducted in June 2020, in the midst of the COVID-19 pandemic. October 7th, 2020: Just-released global public opinion research shows that people all around the world are willing to adopt more sustainable and healthy behaviours, but they do not know where to start. ![]()
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